About Jennifer
Jennifer G. E. Lewis — Leadership Coach and Thinking Partner
Trust Architect &
Leadership Coach
Thirty years inside advertising agencies.
Seven years coaching the leaders who live it.
I understand the challenges leaders face when trust thins: in themselves, in their relationships, and across their teams.
When confidence wavers, communication softens, or friction grows, it becomes harder to lead with intention and grounded authority. These moments don’t just impact performance; they shape culture.
I spent 30 years inside agencies across Canada and the U.S., leading teams, navigating high‑stakes client relationships, and managing the pressure that comes with fast‑moving, high‑expectation environments. Seven years ago, while still in agency leadership, I earned my coaching certification and began supporting leaders through the same dynamics I had lived myself: moments of doubt, transition, friction, and identity shifts.
Today, I work full‑time as a leadership coach and trust strategist, helping leaders strengthen emotional steadiness, confidence, and connection so they can lead with grounded authority under pressure.
How I work
Training
I’ve trained and certified across many of the major leadership and team assessments — EQ‑i 2.0, Leadership Circle Profile, The Five Behaviors, DiSC, Hogan, VIA Character Strengths — not to overwhelm leaders with tools, but to understand the full landscape of what’s possible.
Most leaders have already completed some assessment or training. My role is to make that work useful, integrated and actionable, so development deepens instead of starting over each year.
Approach
My approach blends lived leadership experience with evidence‑based tools, helping leaders and teams achieve tangible results: stronger communication, reduced friction, clearer decision‑making, and cultures where people feel safe, aligned and able to move.
Real systems for you
I know how difficult it is to navigate leadership transitions, rebuild confidence, repair trust, and create environments where people feel supported and able to do their best work.
Leaders don’t need more theory. They need practical tools, grounded guidance, and a system they can use in real moments with real humans.
Certified & accredited
Credentials in full
What I’m certified to deliver
Coaching training & certifications
- Associate Certified Coach, International Coaching Federation
- Certified Professional Co-Active Coach
- Organization & Relationship Systems Coaching (ORSC) Trained
- Centre for Holding Space Foundations Program Trained
Assessments & tools
- The Five Behaviors of a Cohesive Team Certified Practitioner
- Leadership Circle Profile & Manager Edition Certification
- Leadership Circle Collective Leadership Assessment
- EQ-i 2.0 & EQ-i 360 Certification
- Hogan Leadership Strengths Values & Challenges Certification
- Thomas Assess Certified User
- Points of You Levels 1 & 2
Inclusion
- Certified Inclusion Coach
- Unconscious Bias Facilitator
- Straight Talk & Managing Inclusion
I live and work in Toronto, but my practice extends across Canada, the United States and globally.
With both Canadian and US citizenship, I’m able to collaborate with organizations anywhere without additional work permissions. Leadership happens across borders, and the work we do together can too.
Client perspective
What changes when the trust is there
Jen has the gift of clarity, combined with a rare mix of big-picture thinking and highly individualized empathy. I’ve worked with Jen for over 8 years to navigate my most profound professional and personal hurdles. She consistently offers objectivity, an intimate understanding of my values (collected diligently over years of notes from our conversations), and a history of leadership I deeply respect and have benefited from firsthand. Jen has been pivotal to my goal of intentionally shaping my life and work, and thoughtfully clears the space between vision and agency. For anyone wanting to explore how they interact with the world and take action accordingly, I can’t recommend Jen enough.
Jen has the gift of clarity, combined with a rare mix of big-picture thinking and highly individualized empathy. I’ve worked with Jen for over 8 years to navigate my most profound professional and personal hurdles. She consistently offers objectivity, an intimate understanding of my values (collected diligently over years of notes from our conversations), and a history of leadership I deeply respect and have benefited from firsthand. Jen has been pivotal to my goal of intentionally shaping my life and work, and thoughtfully clears the space between vision and agency. For anyone wanting to explore how they interact with the world and take action accordingly, I can’t recommend Jen enough.
Jen was my manager for a few years at Starcom and her impact on me went far beyond that. She was a mentor, a sounding board, and someone who truly shaped how I approach both my work and my own growth. Jen created an environment rooted in curiosity and trust. She encouraged trying new things, pushing beyond your comfort zone, and learning along the way (even if it meant failing BUT learning). She held a high bar, but paired that with consistent support, thoughtful feedback, and a real sense of partnership. What always stood out to me was how she approached people and problems. She had a way of asking the right questions, getting to the heart of what actually mattered, and helping you see things more clearly. Both in the work and in yourself. She played a huge role in helping me build confidence in my own abilities. She challenged me to be more self-aware, to trust my instincts, and to take ownership of my growth. At the same time, she created the space for me to lead, figure things out on my own, and develop my own style. I’m incredibly grateful for the impact she’s had on me.
Jen was my manager for a few years at Starcom and her impact on me went far beyond that. She was a mentor, a sounding board, and someone who truly shaped how I approach both my work and my own growth. Jen created an environment rooted in curiosity and trust. She encouraged trying new things, pushing beyond your comfort zone, and learning along the way (even if it meant failing BUT learning). She held a high bar, but paired that with consistent support, thoughtful feedback, and a real sense of partnership. What always stood out to me was how she approached people and problems. She had a way of asking the right questions, getting to the heart of what actually mattered, and helping you see things more clearly. Both in the work and in yourself. She played a huge role in helping me build confidence in my own abilities. She challenged me to be more self-aware, to trust my instincts, and to take ownership of my growth. At the same time, she created the space for me to lead, figure things out on my own, and develop my own style. I’m incredibly grateful for the impact she’s had on me.
Working with Jennifer Lewis has been an incredible gift. She is patient, brilliant, and deeply intuitive; the kind of coach who creates space for real growth. She helped us look at our challenges through a new, more helpful perspective, and guided us toward clarity we didn’t even realize we needed. Our conversations with her were grounding, eye‑opening, and genuinely transformative. We’re so grateful for the impact she’s had on both of us.
Working with Jennifer Lewis has been an incredible gift. She is patient, brilliant, and deeply intuitive; the kind of coach who creates space for real growth. She helped us look at our challenges through a new, more helpful perspective, and guided us toward clarity we didn’t even realize we needed. Our conversations with her were grounding, eye‑opening, and genuinely transformative. We’re so grateful for the impact she’s had on both of us.